UBA Sierra Leone Celebrates Customer Loyalty with First Raffle Draw of the Legacy Promo
United Bank for Africa (UBA) Sierra Leone recently held an exciting event to reward 30 loyal customers as part of the first raffle draw of the UBA Legacy Promo. The event took place on October 18, 2024, at the UBA head office, following the initial draw held on October 4. Winners were thrilled to receive their cash prizes, marking a significant milestone in a promotion designed to encourage savings and enhance financial awareness among customers.
Launched in August 2024, the UBA Legacy Promo is part of UBA’s global celebration of its 75th anniversary, alongside 15 years of impactful operations in Sierra Leone. The promotion aims not only to reward loyal customers but also to foster a culture of saving, which is essential for individual financial stability and broader economic development. The final draw of the Legacy Promo is scheduled for December 2024, where more customers will have the chance to win exciting prizes.
The event was chaired by Sallieu Sesay, Head of Marketing and Corporate Communications at UBA Sierra Leone, who welcomed the winners and highlighted the importance of this initiative. He expressed pride in UBA’s commitment to its customers and the role that savings play in securing their financial futures. Also in attendance was Kumba Foday-ngongou, Agt. Head of Customer Experience, who emphasized the bank’s dedication to providing exceptional service and creating opportunities for all Sierra Leoneans.
Cash Prize Categories:
- Customers who saved between SLE 2,000 and SLE 5,000 were rewarded with SLE 2,500.
- Customers who saved between SLE 5,000 and SLE 10,000 received SLE 5,000.
- Customers who saved SLE 10,000 and above were awarded SLE 10,000.
During the ceremony, management expressed heartfelt gratitude to customers for their ongoing loyalty and engagement. They highlighted that savings are a cornerstone of financial health, enabling individuals to achieve their goals and improve their quality of life. The bank’s leadership reiterated its commitment to fostering financial literacy and growth, positioning UBA as a trusted partner in the financial journey of its customers.
Winners at the event shared their experiences and expressed profound appreciation for UBA’s initiative. Many spoke about how the cash prizes would help them achieve various financial objectives, such as funding education, starting small businesses, or making essential purchases. This positive feedback underscores UBA’s success in building meaningful relationships with its customers through innovative and customer-centric financial solutions.
The UBA Legacy Promo will continue through December 2024, providing ongoing opportunities for customers to win. To qualify for the raffle, customers must save a minimum of SLE 2,000. UBA encourages all customers to take advantage of this opportunity, emphasizing the importance of consistent saving as a pathway to financial empowerment.
In conclusion, the UBA Legacy Promo exemplifies the bank’s dedication to enhancing customer engagement and promoting a culture of saving in Sierra Leone. As the final draw approaches, excitement continues to build, with both the bank and its customers looking forward to celebrating more winners and the positive impact of this initiative on the community.
