UBA Sierra Leone Renews Strategic Media Partnership with Liberty Online TV

United Bank for Africa (UBA) Sierra Leone has officially renewed its strategic media partnership with Liberty Online TV, marking the continuation of a dynamic collaboration that has already delivered one year of impactful storytelling, brand visibility, and nationwide engagement.

The renewed agreement, celebrated during an official signing ceremony at UBA’s Head Office, underscores both institutions’ shared commitment to leveraging digital media for national development, public awareness, and financial inclusion. It also reaffirms UBA’s broader corporate objective of supporting platforms that promote transparency, education, innovation, and responsible journalism in Sierra Leone.

This partnership renewal comes at a critical time when credible digital platforms are playing an increasingly important role in shaping public discourse, strengthening civic engagement, and amplifying development narratives.

“This renewed partnership reflects our shared vision for responsible, credible, and community-focused communication,” said Sallieu Sesay, Head of Marketing and Corporate Communications at UBA Sierra Leone. “Over the past year, Liberty Online TV has helped us increase our visibility, tell our stories more effectively, and build stronger relationships with the public through authentic and innovative content.”

A Year of Impactful Collaboration

Since the original partnership was launched in 2024, Liberty Online TV has been instrumental in covering UBA’s major initiatives across the country. These include:

• Financial literacy campaigns aimed at educating youth and informal sector workers on savings, digital banking, and responsible money management.
• Corporate Social Responsibility (CSR) programs focused on education, women’s empowerment, and environmental sustainability.
• Tech-driven innovation rollouts, such as UBA’s mobile banking and digital customer service platforms.
• Community outreach and stakeholder engagements, helping to bring banking services closer to underserved populations.

Through professionally produced interviews, live coverage, and documentary-style features, Liberty Online TV has amplified UBA’s impact stories, while promoting messages of inclusion, growth, and resilience.

“We go beyond banking at UBA,” said Sesay. “We view partnerships with credible media like Liberty Online TV as a way to elevate voices, celebrate everyday change-makers, and help Sierra Leoneans make informed decisions about their financial future.”

A Trusted Media Partner in the Digital Age

Liberty Online TV, a rising force in Sierra Leone’s digital media ecosystem, is widely respected for its balanced reporting, youth-centered programming, and inclusive storytelling. The platform reaches thousands of viewers across Sierra Leone and the diaspora via mobile and social media channels, positioning it as a valuable partner in communicating timely, relevant content.

“We are proud to partner once again with UBA Sierra Leone, a brand that believes in innovation, inclusion, and integrity—values that mirror our approach to journalism,” said Kadijah Bangura, Managing Partner at Liberty Online TV. “This renewed partnership will allow us to spotlight even more stories that matter, particularly around youth empowerment, innovation, and national progress.”

Bangura added that the partnership also supports Liberty’s long-term mission to inform, educate, and inspire, while helping bridge the information gap for young people, rural communities, and underserved populations.

Signing Ceremony and Shared Vision

The official signing was attended by senior representatives from both institutions, further cementing the strength and mutual respect underpinning the partnership.

UBA Sierra Leone was represented by:

• Sallieu Sesay, Head of Marketing and Corporate Communications
• Unisa Bockarie, Website and Social Media Coordinator

Liberty Online TV was represented by:

• Kadijah Bangura, Managing Partner
• Mr. Abdulai Gbla, Senior Producer

During the signing, both sides emphasized the importance of maintaining editorial independence, journalistic integrity, and strategic alignment in producing content that is socially relevant, visually compelling, and educational.

The next phase of the partnership will feature a broader range of content, including:

• Short documentaries and community spotlight series
• Behind-the-scenes coverage of UBA’s innovation projects
• Youth-led financial education campaigns
• Livestreamed panel discussions with industry and policy leaders

“Storytelling is not just about publicity—it’s about purpose,” said Mr. Gbla. “We look forward to helping UBA tell stories that inspire change and empower everyday Sierra Leoneans.”

Strengthening Communities Through Strategic Media Partnerships

As Sierra Leone continues to embrace digital transformation, collaborations like that between UBA and Liberty Online TV demonstrate how the private sector and independent media can work together to advance national development.

UBA Sierra Leone remains committed to providing innovative financial solutions, while also contributing to the broader information ecosystem through partnerships that foster accountability, dialogue, and shared progress.

“This partnership is a model of how banks and media can work together—not just for brand promotion, but to create shared value for society,” said Unisa Bockarie. “We are excited about what the future holds.”

About UBA Sierra Leone

UBA Sierra Leone is a subsidiary of the United Bank for Africa (UBA) Group, one of Africa’s leading pan-African financial institutions, with operations in 20 African countries and global presence in the United States, United Kingdom, France, and the UAE. The bank is committed to innovation, customer-centric banking, and social impact.

About Liberty Online TV

Liberty Online TV is a digital media platform dedicated to delivering news, features, and documentaries that promote civic engagement, youth voices, and community development in Sierra Leone. It is known for its commitment to balanced reporting, audience inclusivity, and digital storytelling excellence.