Ambassador Gberie to Feature in Local Media Interviews for Rebranding Efforts

Geneva, Switzerland, Monday, October 28, 2024 – In a significant move toward enhancing diplomatic ties, Mohamed Sheriff, Information Attaché at the Embassy of Sierra Leone in Switzerland and the Permanent Mission to the United Nations, expressed enthusiasm for advancing collaboration following a recent meeting with Swiss officials. This meeting, organized by the Deputy Ambassador of the Swiss Mission, served as a platform to reinforce existing partnerships and explore new avenues for cooperation between the two nations.

Sheriff reflected on his recent participation in the “Introduction to UN Geneva for New Diplomats” program held at the UN Library, which provided valuable insights into the Swiss diplomatic landscape and perspectives. This program is designed to equip new diplomats with the necessary tools to navigate the complexities of international relations and enhance their effectiveness in representing their countries. Sheriff emphasized the importance of strengthening engagement with Swiss information attachés, stating that such collaborations could foster shared experiences that align with the interests and aspirations of both countries.

The historical context of Sierra Leone’s diplomatic relationship with Switzerland dates back to 1920, when Switzerland established a consulate in what was then a British colony. This longstanding relationship evolved significantly after Sierra Leone gained independence in 1961. Formal diplomatic relations were established, leading to the consulate in Freetown being upgraded to a Consulate General. The inauguration of Sierra Leone’s Embassy in Geneva in 2012, with Ambassador Yvette Stevens appointed as its first Ambassador to Switzerland and Permanent Representative to the UN, marked a new chapter in this partnership, particularly highlighting Sierra Leone’s commitment to women’s empowerment and leadership in international diplomacy.

Since President Julius Maada Bio took office in 2018, there has been a concerted effort to deepen ties with Switzerland, focusing on international cooperation across various sectors, including education, trade, health, and environmental sustainability. Sheriff, who was appointed as Information Attaché in 2020, has played a crucial role in leading initiatives to rebrand the Embassy’s outreach, making it more accessible to both the Sierra Leonean public and international partners. Under the leadership of Ambassador Dr. Lansana Gberie, these efforts aim to enhance Sierra Leone’s visibility on the global stage.

During the discussions, Sheriff noted Sierra Leone’s increasing role in international cooperation, highlighting recent advancements in several key sectors. He pointed to notable progress in education, trade, mining, humanitarian affairs, human rights, telecommunications, health, peace and security, and tourism. These achievements, he explained, are largely attributable to collaborative efforts and knowledge exchange with Swiss counterparts, reflecting a shared commitment to fostering sustainable development.

Despite the Embassy’s success in engaging the Sierra Leonean audience, Sheriff acknowledged ongoing challenges in effectively sharing information with Swiss counterparts. Language barriers and limited collaboration opportunities have historically restricted broader communication. He recognized the recent meeting as a pivotal step toward expanding cooperation with Swiss media, which could play an essential role in strengthening bilateral ties and enhancing mutual understanding.

In response to Sheriff’s insights, Mr. Frederick Ballenegger, Second Secretary and Communication Specialist, expressed appreciation for the visit and optimism regarding future collaborations. He proposed organizing interview sessions with Ambassador Dr. Lansana Gberie for local newspapers and television stations. These interviews would address thematic issues such as the Sierra Leone’s role in the United Nations Security Council, the Ambassador’s ongoing initiatives, and President Bio’s development strategies, all aimed at showcasing Sierra Leone’s rebranding efforts and commitment to international cooperation.

Sheriff attended the event alongside First Counsellor Mr. Robert Koroma, who echoed the sentiments of optimism and commitment to deepening these partnerships. Both emphasized the importance of ongoing dialogue and collaboration to tackle shared global challenges, reinforce diplomatic ties, and ultimately contribute to the welfare of their respective nations.

As Sierra Leone continues to navigate its role on the international stage, the commitment to strengthening ties with Switzerland stands as a testament to the importance of diplomatic relationships in fostering development, mutual respect, and collaborative solutions to global issues.

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