UBA Sierra Leone Champions Transparency at SLAJ Media Awards
UBA Sierra Leone once again demonstrated its strong and unwavering support for the media, reaffirming its partnership with the Sierra Leone Association of Journalists (SLAJ) at the highly anticipated Annual National Media Awards held on May 6th, 2025, at the prestigious Bintumani International Conference Centre in Freetown. The event, which brought together some of the finest media professionals and organizations in the country, celebrated excellence in journalism and recognized the individuals and outlets that have made significant contributions to the media landscape in Sierra Leone.
In a keynote address delivered on behalf of the Managing Director, UBA Sierra Leone’s Chief Operating Officer (COO), Chiedu Ngene, conveyed heartfelt appreciation to SLAJ for organizing what he described as a “remarkable Awards and Dinner event.” He commended the journalists in attendance for their tireless commitment to the noble cause of promoting transparency, accountability, and good governance. Ngene emphasized that these values were not only crucial for the media but also resonated deeply with UBA Sierra Leone’s core principles of responsible corporate practice.
“UBA Sierra Leone holds the media in high esteem and recognizes the critical role it plays in shaping society,” Ngene remarked, underscoring the bank’s strong belief in the media’s transformative power to drive positive change within the nation. “We recognize that the media serves as a pillar of democracy, enabling citizens to make informed decisions and participate actively in national development.” He further emphasized that a robust, free, and independent media is essential for fostering progress, ensuring transparency, and empowering the populace.
As the event unfolded, the recognition of outstanding journalists and media outlets for their dedication and excellence in reporting, investigating, and informing the public highlighted the importance of the media in Sierra Leone. UBA Sierra Leone’s continued involvement in the event reaffirmed the bank’s commitment to the vital role that the media plays in shaping public opinion, promoting social responsibility, and encouraging societal development.
For years, UBA Sierra Leone has nurtured a deep and mutually beneficial relationship with the media, understanding that a vibrant and independent media environment is not only critical to the growth of the nation but also to the advancement of democratic values, good governance, and a flourishing society. By supporting the SLAJ Annual National Media Awards, UBA Sierra Leone underscores its steadfast dedication to upholding press freedom and celebrating those who uphold the truth, often at great personal and professional sacrifice.
“Our continued partnership with SLAJ is a testament to our belief that the media is a driving force for good, shaping a future where transparency, equity, and progress are at the forefront,” Ngene remarked during the event. “The media plays an indispensable role in not only holding power to account but also providing a platform for the voiceless and marginalized, and we are proud to be associated with such an important cause.”
UBA Sierra Leone’s support of the SLAJ Annual National Media Awards goes beyond simply attending the event—it is part of the bank’s broader commitment to making meaningful contributions to Sierra Leone’s social, economic, and political progress. The partnership reinforces the importance of corporate social responsibility and demonstrates how businesses can play a vital role in empowering institutions and individuals that contribute to societal betterment.
The event also served as a networking opportunity for UBA Sierra Leone, bringing together key stakeholders from across the media industry, government, and civil society. UBA Sierra Leone’s commitment to collaboration was emphasized by COO Ngene, who noted that the media’s role in fostering social change requires the collective support of all sectors. “We must work together to create a media landscape that not only informs but also inspires,” Ngene stated. “In doing so, we can ensure that the media remains a force for good and continues to be a vehicle for social and national transformation.”
As the evening’s festivities continued with performances, awards presentations, and heartfelt tributes, the presence of UBA Sierra Leone stood as a clear symbol of the bank’s dedication to its role as a corporate entity that cares about the welfare of the nation. For UBA Sierra Leone, supporting the media is not just about financial sponsorship—it is about understanding the central role that journalism plays in the democratic process and in the ongoing journey toward national development.
In conclusion, UBA Sierra Leone’s steadfast support for the SLAJ Annual National Media Awards is not only a reflection of the bank’s core values—integrity, responsibility, and a commitment to national progress—but also a demonstration of its unwavering belief in the power of a free and independent press. As the media continues to shape the future of Sierra Leone, UBA Sierra Leone stands firmly behind it as a dedicated partner in the pursuit of a free, fair, and empowered society. The event concluded on a note of optimism, with the media community and UBA Sierra Leone jointly reaffirming their shared commitment to transparency, accountability, and the continued growth of Sierra Leone’s media landscape.
