Afrimoney’s New Campaign Focuses on Accessibility and Community Engagement

Afrimoney, a leading mobile money operator in Sierra Leone, has officially launched its much-anticipated “Kam Join We” campaign, aimed at raising awareness about the numerous benefits of joining the Afrimoney platform. The initiative was unveiled by Afrimoney’s Chief Executive Officer, Martison Obeng-Agyei, during a vibrant event attended by stakeholders, media representatives, and potential users, all eager to learn more about the platform’s offerings.

The “Kam Join We” campaign is strategically designed to attract new users by showcasing the exclusive advantages available to Afrimoney customers. In his opening remarks, Obeng-Agyei highlighted the opportunities that non-users are missing out on, stating, “This campaign is about informing potential customers of the many perks they are missing if they don’t join the Afrimoney family.” He characterized the initiative as an “invitation to treat,” emphasizing a friendly and welcoming approach to expanding the user base throughout Sierra Leone.

Key Features of the Campaign

One of the most compelling aspects of the campaign is a 10% cashback offer for customers who use Afrimoney to purchase electricity units from the Electricity Distribution and Supply Authority (EDSA) during the first 10 days of each month. “With this offer, Afrimoney subscribers can save money on their EDSA purchases,” Obeng-Agyei explained, illustrating how the platform not only simplifies transactions but also provides financial incentives for users.

Additionally, Afrimoney is proud to introduce free person-to-person transactions, setting it apart as the only mobile money operator in Sierra Leone to offer this service without any associated fees. “This is a significant advantage for our users, making money transfers more accessible and cost-effective,” the CEO affirmed. He further emphasized that Afrimoney subscribers benefit from the most affordable data bundles available on the market, enhancing overall user experience.

A Focus on Financial Inclusion

The “Kam Join We” campaign will run from September through December, targeting both current mobile money users and those yet to adopt the technology. Obeng-Agyei underscored the importance of financial inclusion, a goal supported by both the World Bank and the Bank of Sierra Leone. “With financial inclusion comes safety,” he stated, urging individuals to participate in the ongoing drive to expand access to financial services.

He also addressed concerns regarding unethical practices among agents who charge customers additional fees for cash-ins. “Such practices are unacceptable,” he said, urging customers to report any incidents of exploitation by contacting the Afrimoney helpline at 100. “With Afrimoney, you can even register yourself and become part of the family without needing assistance from anyone,” he reassured attendees, promoting user independence and confidence in the platform.

Community Engagement and Future Prospects

The launch event featured interactive sessions where attendees could ask questions and learn more about Afrimoney’s services. Participants were encouraged to share their experiences and suggestions, fostering a sense of community among users. The company plans to continue engaging with its user base through workshops and outreach programs, aiming to educate the public on the advantages of mobile money services.

As Afrimoney continues to grow, it remains committed to making its services accessible to all users, prioritizing transparency and customer benefits. The launch of the “Kam Join We” campaign marks an important milestone in Afrimoney’s mission to enhance financial inclusion and empower Sierra Leoneans through innovative mobile money solutions. By encouraging more people to join the platform, Afrimoney is not only transforming the financial landscape of Sierra Leone but also contributing to the broader goal of economic development in the country.

With a focus on user experience and community involvement, Afrimoney is poised to strengthen its position as a leader in the mobile money sector, making significant strides towards a more inclusive financial future for all Sierra Leoneans.