ACTB Launches Exciting “Suzukii Promo” Campaign to Reward Loyal Customers

By Abdul Rahman Bah

On Monday, June 10, 2024, at the ACTB branch in Lumbly, Freetown, Sierra Leone, the A Call To Business (ACTB) microfinance company launched an exciting and extensive promotional campaign: the “Suzukii Promo.” This initiative aims to reward loyal customers and promote savings, highlighting ACTB’s commitment to financial inclusion and growth.

Launch Details and Campaign Highlights

Campaign Duration: The promotional campaign, which began on June 10, 2024, will run until January 2025. It promises a series of monthly draws, culminating in a grand draw in January 2025, where one lucky customer will win a Suzuki car.

Transparency and Credibility: Rockslyn Aluuyn Findlay, ACTB’s Marketing Manager, emphasized that the draws will be conducted electronically with full transparency. Journalists will oversee the process to ensure credibility and fairness, reinforcing ACTB’s reputation as a trustworthy institution.

Monthly Prizes: Throughout the campaign, ACTB will offer monthly mini prizes, including air conditioners, speakers, and refrigerators. These prizes aim to keep customers engaged and incentivized to maintain their savings balances.

Encouraging Savings and Financial Growth

Grand Prize Eligibility: Indrisa Sesay, the Chief Operating Officer, detailed the criteria for the grand prize—a Suzuki car. To qualify, customers must maintain a savings balance of $5,000 or more. Sesay encouraged the Sierra Leonean community to save with ACTB, enhancing their chances of winning while securing their financial future.

Diverse Banking Services: ACTB offers a range of banking services to support its customers, including:

• Osusu Mobile Banking: A convenient mobile banking service catering to customers’ needs.
• Savings Accounts: Various savings options to help customers manage and grow their funds.

Commitment to Financial Inclusion

Transition to Full-Fledged Banking: Findlay also mentioned ACTB’s plans to transition from a microfinance institution to a full-fledged banking system. This strategic move aims to broaden the scope of services provided and enhance customer experience, leveraging ACTB’s established reputation for trustworthiness.

CEO’s Vision: David Kamara, the Chief Executive Officer of ACTB, reiterated the company’s dedication to financial inclusion. He stressed the importance of saving for unforeseen circumstances and the long-term benefits of financial security. Kamara highlighted the “Save N Win” promotional campaign as a dual opportunity for customers to secure their financial well-being and win exciting prizes.

Community Engagement and Impact

Encouraging Community Participation: The Suzukii Promo campaign is designed to engage the community actively. By encouraging savings, ACTB not only promotes financial literacy and security but also fosters a sense of community participation and shared success.

Positive Impact on Families: Kamara emphasized the significant positive impact that disciplined saving can have on families. The campaign serves as a reminder of the importance of financial preparedness, particularly in times of unforeseen challenges.

Conclusion

ACTB’s “Suzukii Promo” campaign represents an innovative and engaging way to reward loyal customers while promoting financial growth and inclusion. By offering attractive prizes and maintaining transparency, ACTB reinforces its commitment to serving the community and enhancing the financial well-being of its customers. As the campaign progresses, it is poised to create a lasting impact, encouraging more Sierra Leoneans to save and invest in their futures with confidence.